Creativity-based Research: The Process of Co-Designing with Users

Caroline Naranjo-Bock writes for UX magazine about the practice of co-design and the different stages – taking account of what the research goals and questions are; who the audience is and what tools they can use; the users invited to participate; running workshops with different methods; trying a pilot and analysing the results. These don’t have to be done in a face to face setting.

New forms of co-design have emerged that take advantage of digital technologies to allow hundreds of users to co-create a product or service regardless of their location. Most of these co-design efforts come in the form of contests or collaborative online platforms that encourage users to submit ideas directly to the company and to collaborate with their peers.

Open innovation and crowdsourcing initiatives are open calls to a broad community of people for help with the design of a company’s next product or service, or for ongoing ideas that might be considered for real production.

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